About us

Sehr started in 2024, created by a young Egyptian founder with one goal: to build high-performance personal care products that match global standards—Korean, French, and beyond—at prices that make sense for the local market.

The journey began with a single focus: hair growth. The first formula gained strong attention, delivered real results, and quickly proved that the local market was ready for products with global quality and honest performance.

From there, Sehr expanded into new categories—starting with the Lash & Brow Serum, followed by Nail Serum and Under-Eye Serum—each built with purposeful ingredients and clear, effective formulations.

As the brand grew, we moved through every step of proper development: obtaining approvals from the Egyptian Drug Authority, meeting Egyptian standards, and then aligning our products with international quality benchmarks.

Our mission is ambitious yet clear:
1,000,000 units sold by 2027
and
expanding the brand to 100 high-quality personal care products.

Sehr exists to make world-class care accessible—simple formulations, effective ingredients, real results